The Perception of Travel as a Career Choice Research Report

The Travel Industry Careers Association in conjunction with TAFE NSW Institute recently conducted  research on the ‘Perception of Travel as a Career Choice’.

The Objective of the Research Project: To discover the perception working age people in Australia have towards a career in the Travel and Tourism Industry.

Overall Objective: To collect and analyse data received from two target groups, viz. industry employees and non-industry people, which can be used by the Travel Industry to “Create Marketing Message/Campaign that makes Travel & Tourism a Great Career Choice & Place to Work.”

Supporting Objectives: The information gathered will assist in understanding the perception each group has regarding a career in the industry. The variances between these two groups will give an enhanced insight into the preconceived ideas held by non-industry people.

Conclusions: The findings revealed excellent information that will prove to be very useful for enticing people into a career in Travel and Tourism. A full and comprehensive analysis comprising demographics and responses from each target group will be found in “Research Results”.

Recommendations:  By analysing and comparing the responses of both industry and non-industry surveys, several major areas have been exposed that could be utilised in promotional campaigns, when recruiting for the Travel and Tourism Industry.

ORDER YOUR COPY OF THIS REPORT

Pdf copies of this report are available to TICA members on renewal of 2009/2010 membership on 01 April 2009. FREE to new TICA members (Corporate/Platinum & Gold) or Non-Members can purchase printed copies for $195 each from 01 April. To order your copy contact email: [email protected]


Media contact: Amanda van de Klundert/ Executive Officer Travel Industry Careers Association
Email: [email protected]